E3 2006: Microsoft Booth Tour
May 24th, 2006 by Bob Buskirk
At the farthest back point in the South Hall you’ll find Microsoft’s enormous booth that spans almost a half of a football field and featuring hundreds of playable Xbox 360s. For a company as big as they are, they don’t skimp when it comes to making an unforgettable presence on the showfloor, and they have certainly done so. The entire back half of the booth is a two-story set of rooms for press and presentations that is just about as well constructed as an apartment building (all to be torn down after 3 days of excitement). Check out the Microsoft booth tour in its gigantic elegance.
At the farthest back point in the South Hall you’ll find Microsoft’s enormous booth that spans almost a half of a football field and featuring hundreds of playable Xbox 360s. For a company as big as they are, they don’t skimp when it comes to making an unforgettable presence on the showfloor, and they have certainly done so. The entire back half of the booth is a two-story set of rooms for press and presentations that is just about as well constructed as an apartment building (all to be torn down after 3 days of excitement). Check out the Microsoft booth tour in its gigantic elegance.
)
)
The arched entranceway at the corner welcomed visitors into their booth, however this was by no means the only method of entrance or exit into their booth. This was a stylized entrance but anyone could walk along the side and jump right on to a playable Xbox 360.
)
The typical wall at Microsoft events featuring circles of one-of-a-kind Xbox 360 faceplates and other recognizable logos and paraphernalia.
)
Along the front side of the booth featuring countless playable Xbox 360s with many of their upcoming game demos readily available on the showfloor.
)
A far-corner side entrance showing the two-story building on the left and the Gears of War general attendee theatre on the right. It looks down into the central part of the Microsoft booth with more 360s.
)
)
)
The various well-designed seating arrangements that Microsoft provided for anyone to "jump in" and play on their system. These might have been some of the coolest game demo kiosks at the event given their unique and "hip" design style.
)
In the other far corner from the entrance is the Games for Windows section, where if you don’t want to wait in line at EA’s (or others’) booth, you can just hop over here and catch the game on these demo systems being run by Microsoft. Of course, who doesn’t know that you play games on Windows! But I guess with Apple’s slow uprising and progressive changeover of gamers to their system, Microsoft decided to have a powerful showing of just how good gaming is on Windows.
)
Down the striped-road that is the central pathway through the Microsoft booth. This booth was enormous, was colorful, was easy to get into and accessible, and for all this, may have been one of the best booths at E3. Congrats Microsoft! I am always impressed by the amazing booth designs that a company with as much money as Microsoft can put together and, of course, I am definitely looking forward to see what the design will be at next year’s E3.
Shopping
Related Posts
Lost Planet Grabs Number One in January
Rockstar’s Table Tennis Heading to the Wii
No comments yet.